Failure to keep up with the needs of today’s workforce is costing businesses billions of dollars every year
The solution lies in the concept of caring:
supporting and engaging a diverse workforce while bolstering their sense of purpose, belonging, and balance™
AS SEEN ON:
Borenstein's book is atypical of many HR books that land on my desk - it's well-structured, researched and moves the reader through the issues at a good clip. It's also a good read as it explains why businesses that resemble a 1960's television show are outdated in the way they manage and help their employees.
Dr. Ron Leopold
MEDICAL CONSULTANT & ADVISOR, RON LEOPOLD CONSULTING
"I really appreciated that Lorna's book wasn't a one-dimensional, one-note book. It guides the reader as to how to make the case for change, how to sell it, and how to create the culture you want. But maybe the best aspect of the book is that it's not just for a CEO, the lessons can be applied to any manager, director, supervisor, etc."
Brian Sommer
SENIOR CONSULTING EXECUTIVE AND AUTHOR OF DIGITAL WITH IMPACT
"Now more than ever, employees are looking to their leadership and their company to prioritize culture and wellbeing. With compelling real-life examples of how industry leaders are adapting, learning, and making a positive impact on their organizations, this book is a fascinating read."
John Schoenstein
CHIEF REVENUE OFFICER, SURVEYMONKEY
"I highly recommend that ALL people leaders (really all leaders period) check out “It’s Personal: The Business Case for Caring” which has such a timely message as life (and work) continues to be deeply impacted in so many different dimensions (some obvious, others not so much) during the ongoing global pandemic."
W. Adam Hunt
Regulatory & Trade Compliance, Global Streaming Entertainment Company
GUEST CONTRIBUTORS
Hear from business leaders at some of the most innovative employers in the world sharing real-world examples of organizational caring in action
Foreword by Libby Sartain, Former CHRO Southwest Airlines and Yahoo!
“Building an employer brand that is authentic and truly reflects your culture begins with putting your people at the center of the story.”
Christine Buck
GLOBAL HEAD OF MARKETING & BRAND, TALENT & CULTURE, MORNINGSTAR
“it’s really important to figure out our common language, our resources, and our approach to learn and unlearn, advocate, and support each other.”
Dr. Akilah Cadet
FOUNDER AND CEO, CHANGE CADET
“Leaders can’t get to their vision without empowered people around them, and for that, caring is imperative.”
Stedman Graham
CHAIRMAN & CEO OF S. GRAHAM & ASSOC. NYT BEST-SELLING AUTHOR
“I believe that a good culture is where everybody is looking out for each other and making sure that everyone gets A’s.”
Geraldine Laybourne
INDUCTEE, TELEVISION HALL OF FAME
“By supporting employees, they will feel more connected to work and feel more supported, so they’ll be less likely to leave.”
Zander Lurie
CHIEF EXECUTIVE OFFICER, SURVEYMONKEY
“The most important skill is the ability to identify the best talent and recruit them — make them want to work for you.”
Susan Lyne
MASS MEDIA LEGEND & MANAGING PARTNER, BBG VENTURES
“Employees are hungry for a sense they’re living the values they have professed to matter. And it’s the everyday habits that end up being the things that make the values come alive.”
Caryn Marooney
GENERAL PARTNER, COATUE
“Employers can do good and do well at the same time. These are not mutually exclusive.”
Kay Mooney
FORMER VICE PRESIDENT, WELLBEING, AETNA, A CVS HEALTH COMPANY
“Caring needs to be built into organizational systems—the norms, policies, rules, and traditions that inform day-to-day life.”
Ryan Picarella
PRESIDENT, WELLNESS COUNCIL OF AMERICA
“You can’t fully activate or transform a company to pursue a new future until you create conditions for the teams inside that company to thrive.”
Susan Schuman
EXECUTIVE CHAIR, SYPARTNERS
“The relationship between employer and worker must be more than just a commitment to performing work in return for compensation. It involves trust.”
Libby Sartain
FORMER CHRO SOUTHWEST AIRLINES AND YAHOO!
“The world is waking up to the reality that work is personal.”
Lorna Borenstein
GROKKER FOUNDER & CEO, AUTHOR OF IT’S PERSONAL: THE BUSINESS CASE FOR CARING
AVAILABLE AT FINE BOOKSELLERS
ABOUT THE AUTHOR
Lorna Borenstein is a Silicon Valley-based expert on innovation and driving transformational change.
Her focus on translating employee needs into cutting-edge technologies and experiences creates cultures that inspire, differentiate, build resilience, and lead to long-term individual and business success.
She aims to revolutionize the role of organizational leadership into being more human-led and caring, and building the high performance enterprises of the future.