
It’s Personal: The Business Case for Caring
It’s Personal: The Business Case for Caring is written by Lorna Borenstein, founder and CEO of Grokker – the on-demand wellbeing engagement solution for global enterprises such as CVSHealth, Target, and eBay. The book can be used by leaders to justify why creating a caring environment is a vital corporate strategy, not just because it’s the right thing to do but because it’s the smart thing to do.