ABOUT THE BOOK
It's Personal: The Business Case for Caring serves as a strategic and tactical guide for company leaders who want to embrace this transformational change, improve employee engagement, and drive business results.
BUILD THE CASE:
Demonstrate care for your employees that’s consistent with your culture and values
The mismatch between what employees need and what companies are providing goes beyond outdated business practices — people’s mindsets have changed along with workforce demographics. If they don’t feel cared for they’ll vote with their feet. Identify what they want and need (hint: it’s more than just a paycheck!) and use those insights to create a new employee value proposition that’s good for them and your business.
SELL THE PLAN:
Understand your goals, identify the influencers, and sell your vision for a better future
You’ve identified what needs to be done, but inspiring transformational change will require selling this vision of a better future. You’ll identify who your influencers and decision makers are, zero in on behaviors that can be nudged toward positive outcomes, and use the 10-Step Mini Deck Approach™ to present an outcome so compelling that they’ll ultimately want to help you create it.
CREATE THE CULTURE:
Inculcate wellbeing into your culture so employees can see, believe, and live your shared values
Words alone won’t prove that your company is a truly caring one. You need to show it, model it, and reinforce it – because in this case, actions really do speak louder than words. You’ll keep your new program on track by ensuring every employee is treated as a whole person, measuring only what matters, keeping yourself — and your team — honest, and celebrating the little wins along the way.
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